Discussion: How often do you revisit old blog content?

The world of blogging is one that, by nature, runs at an incredibly fast pace. We toil over posts, putting in hours of effort, only for them to be forgotten after a few days at most.

Lately, I’ve been giving serious thought to a full blog makeover. And in doing this, I’ve been considering going back to some of my oldest posts and bringing them up to meet the new standard I’ll be setting for myself. Is this something that any of you have ever done? I feel like if I’m going to go to the effort of changing the whole look of my blog, it makes sense to update my old posts to match. Or am I over-complicating things?!

As it stands, it’s very rare that I will promote old posts I’ve written. Sometimes opportunities will arise where I can naturally refer to a review I’ve written but most other posts just go into the ether. And I feel like it’s a real shame to let all of our hard work go to waste. Do you ever promote your old content? Is Throwback Thursday a thing in the blogging world, as it is on other social media platforms?

There’s another part of me that cringes at the thought of sharing my old content as it currently stands, which is another reason why I’d like to update it!

I know when I first discover a new-to-me blogger, I will look back through a range of their posts to see if they are someone who has consistently put out the kind of content I am interested in. And I have no issue with giving out likes or commenting on old posts, if they are something I particularly enjoy or can interact with. Does anyone else do this? Does the thought of someone digging through your old posts fill you with dread, as it does me?!

I don’t have much more to say on the subject, I just wanted to ask your thoughts and open up a conversation! Do you promote your old content? Is it something that bothers you when you see other bloggers doing it? Or do you not care when a post was published if it’s something that interests you?

I feel like this post has been so rambling haha. But please let me know your thoughts in the comments! Maybe you can help me decide if it’s worth going to the effort of a redesign! x


16 thoughts on “Discussion: How often do you revisit old blog content?

  1. Um… I’ve been blogging for 11+ years. I can’t go back an update that many years of posts. However, when I was a baby-blogger, I used to do more back-updating. I have even hit the nuclear option on the blog once or twice when I wanted to start over entirely. (This blog is version.. three, I think. I had one other blog that I deleted entirely when I got divorced, and then a Blogger blog that is still there but hasn’t been touched in over a decade because I decided I prefer WordPress.)

    What I will do, though, is update the format on some very specific things if I have a good reason. For example, a (long) while back I changed the way I name my book reviews. (On my Book-Wyrm-Reads book review site, not my regular blog.) I did go through there and update the blog post titles to fit the way I want to name everything. Or for another example, I went back and added ratings to my reviews several years after the fact based on my Goodreads ratings. And when I stopped using Photobucket for photo sharing I tried to delete the links to those photos. I also will go back a little ways when I change things like tags or categories. But usually I’ll only go back a year or so, or sometimes I’ll just change blogs in a certain group, like all the TTT posts or something. It’s really rare that I’ll make major sweeping changes to all 11+ years worth of content.

    I hope that helps!


    • Side note: comments on one of the review I recently posted made me decide to go back and add content notes and warnings to my book reviews. This is how I’m alerting people to that change: https://bookwyrmreads.wordpress.com/2019/07/23/fyi-content-update-in-progress/

      This way I can make the changes on a slower scale. Also, I’ll keep the post even after I’m done making the change so that anyone looking at old posts on my blog knows when this content change went into effect and can read the older reviews accordingly.

      Liked by 1 person

    • Oh wow, that’s ages!! Go you. I don’t blame you for not going back that far hehe. I think it would be little things like that, titles and so forth, or adding pictures. I definitely wouldn’t be doing huge rewrites or anything! I just want things to look a bit more uniform.

      Have you ever changed your theme at any point? I’m a bit nervous in case it causes serious formatting problems!


      • Oh, I change my blog theme every few years or so! I get bored with how it looks, LOL. I use the WordPress default ones, and usually there aren’t too many issues. I think you can preview it before you make the actual change, though, and that’s the best way to make sure you like the fonts and the new default settings.


  2. I do link back earlier posts by the author/series or even something that reminded me of my current review, and actually work at sending people back through my posts because I feel like I have bursts of good posts Vs ordinary ones and may spark interest in a casual visitor if they see more of my posts.
    I actually personally love looking at random older posts myself as well and if I ever upgrade, I want to get a random button to let people(and me) pick one post randomly to read. πŸ˜„


  3. Great post, Alex. I sometimes do recycle old posts or just the idea of them… I indeed see a difference in writing style and general improvement from the β€œold days” but it’s also nice to revisit old posts and remember the time when I first read that book or thought of that discussion.


  4. I do link back on occasion, when it’s relevant to the post I’m writing. However, like you, it’s mostly reviews while other posts fall by the wayside. Then agian, I’ve only been blogging for a few years, at most.


    • Thanks for your comment! Yeah, I just think it’s a shame for other posts that might have taken a lot of time, eg. recommendation lists. I’ve only been at it a couple of years, maybe it’s too early to be asking these kinds of questions! πŸ˜€


  5. This is such an interesting discussion! I’ve been thinking about completely revamping my content to fit my actual image, since my blog featured images have changed a lot in over 4 years now…. but I have to admit that I’ve been 1) a little lazy and 2)… well I also somehow like to look back at how it was before and see how I’ve grown and changed, see how I used to blog and how I’m blogging now, if that makes sense? I like that trip down memory lane, even if it makes me cringe sometimes, haha πŸ™‚


    • Thank you for your comment, Marie! Laziness is definitely a big factor for me too hehe. And that’s a good point about being able to look back! I think the problem for me is that I never had any graphics at the start (and they’re still minimal now) so I’d quite like to go back and make everything a bit prettier!

      Liked by 1 person

      • Oh I get that! πŸ™‚ sometimes I feel the same way, but… I also like seeing how I changed haha πŸ™‚ I hope you’ll find what you feel best doing! πŸ˜€

        Liked by 1 person

  6. Lovely post, Alex! I honestly don’t reflect on my older work too often, and I don’t typically promote it. I have been considering doing this for a little while, but as you said, it’s scary to show old work that might not meet today’s standards! I for one, dread looking at some of my older posts, but sometimes I do love what I wrote, and want to share it again. So, I’m sort of stuck in this state of indecision. Haha! When I rebranded my blog back in January, I updated all my old reviews (a weird formatting error had occurred, so I didn’t have much choice!), and fixed the graphics and html for posts dating back three months prior to the rebrand.


    • Thank you! It’s a difficult one, for sure 😁 Did it take you long to fix the formatting, etc? I’m worried I’ll start and it will just never end!!


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